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Channel: Marketing – Entrepreneurial Woman Magazine
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How to Market to Women

Women make 85% of the purchasing decisions, yet traditional marketing focuses on selling to men. Lisa Manyon explains a new, female-friendly marketing formula she's been trying out.

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I Am What I Brand

Rebranding is risky business and can reap wonderful rewards, or be a terrible mistake. Sandra Garcia recounts her journey and the reasons she recently rebranded her business.

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Engage and Grow Your Customer Base

Raj Singh tells you how to use a little-known online tool to grow your subscriber list online, so you can reach more potential customers.

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CSR – Not Just for Big Business!

Catherine Rocheleau gives tips on how you can incorporate Corporate Social Responsibility (CSR) into your own business, for positive social impact and better business results.

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4 Ways to Attract More Clients to Your Biz

Narges Nirumvala gives four tips on how to attract more clients to your business.

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Keep Your Clients: Tell ‘em You Love Them

In honour of Valentine's Day, Carolyn West-Price Touhey talks relationships -- business relationships, that is. She also gives tips on how to tell your customers, employees, etc. that you love them.

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Key to Developing Your Online Profile

Karen Dodd gives six simple steps for developing your online profile.

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Successful Marketing for Your Biz

Dana J. Smithers explains how you can gain more clients using results-oriented marketing. She includes examples of marketing messages for graphic designers, jewelry makers, home stagers, copywriters...

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The Fortune is in the Follow-up

Dana J. Smithers reveals the three-step 'Fortune is in the Follow-Up' process she uses to attract new clients and build meaningful, lasting relationships with them.

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How to Market to Women

Women make 85% of the purchasing decisions, yet traditional marketing focuses on selling to men. Lisa Manyon explains a new, female-friendly marketing formula she's been trying out.

View Article

I Am What I Brand

Rebranding is risky business and can reap wonderful rewards, or be a terrible mistake. Sandra Garcia recounts her journey and the reasons she recently rebranded her business.

View Article

Engage and Grow Your Customer Base

Raj Singh tells you how to use a little-known online tool to grow your subscriber list online, so you can reach more potential customers.

View Article

CSR – Not Just for Big Business!

Catherine Rocheleau gives tips on how you can incorporate Corporate Social Responsibility (CSR) into your own business, for positive social impact and better business results.

View Article

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